You’re Fired. Now You’re a Star on Ice
In 1986, Scott Hamilton was fired
from the Ice Capades. He was told that male figure skaters don't attract big
crowds. He thought, "Why don't I create my own ice show?"
The first Stars on Ice tour
started in five cities. Now it tours in fifty-five cities.
Now Scott Hamilton is one of the
most popular and successful skaters in the world. He was inducted into the
United States Olympic Hall of Fame and he still performs to cheering crowds.
Stars on Ice has become one of
the most successful, beautiful and innovative ice shows in the world.
Sponsors
Stars on Ice is also a great
example of sponsorship. The skating tour has been sponsored by Discover Card,
Target, and Smuckers.
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