Women, 1,4-dioxane and the marketing fallout
This is the rest of the story – how a concern on toxic build up a consumer product goes viral. It started with Johnson and Johnson baby shampoo, when about 1.7 million women (and men) said, "NO MORE 1,4-dioxane" to J&J. When it came to their kids even a little bit, over long periods of exposure, was too much. That’s what I read on the Sustainable Life Media site yesterday. J&J did the expected and defended itself, but now millions more know that 1,4-dioxane is a toxic flag. The next time these consumers are looking for products and they see…
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