What Do Tiger Woods and the Olympics Have in Common?
You guessed it: Sponsorships.
Corporations
spent millions to attach their brands to the Olympics and Tiger Woods.
But while
the Olympic athletes are up and coming champions, Tiger Woods has a tarnished image and has lost some, but not all of his sponsors.
Benefits from Sponsors
At
one time, Tiger Woods was the rising star of golf. He changed the image of golf
from grandpa in plaid pants to a sport that's young, exciting and accessible to
everyone.
Tiger was
the guy everyone wanted to be like and sponsors were tripping over themselves
to throw lots of money at him. He became the first billion dollar golfer
because of corporate sponsors.
The rising
stars of the Olympics are especially thankful for corporate sponsorships.
Corporate sponsorships provide the bulk of the money for their training, travel
and stipends.
"Without
corporate sponsors, athletes would struggle," speed skater Chad Hedrick
said." Corporate sponsors are key for us to go out and perform the way
that we do. And we're very grateful."
The biggest
Olympic sponsors are McDonalds, Visa, Coca Cola, Omega watches and Acer
computers.
Can You Get Sponsors?
Okay, so you
may not be a world-class athlete, but you can still get fantastic corporate
sponsors that will fund your dreams.
You can
groom your business, events, charity and projects for sponsors by knowing your
demographics, building your database, creating great sponsor benefits and
having a compelling sponsor proposal.
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