Web Business Woman

In
this challenging economy, it's more important than ever to show some love to
your customers. Let them know they're special and how much you appreciate their
business.

1. Give Them a Welcome Gift: Some great welcome gifts I've received include books,
   plaques, mugs, even an expensive hand cream. You could also give them an
   online gift card. A great way to retain special customers is a gourmet
   gift basket or a monthly gift such as a fruit of the month club, cake of
   the month club, etc.
2. Have a Special Customer
   Appreciation Event: If you
   have a physical storefront or office, you can throw a special party for
   prospects and customers at your place. If you work out of a home office,
   you can do a an event at a venue such as a hotel or put on a virtual event
   through a conference call or webinar.
3. Answer Customer Phone Calls and
   Emails Immediately: People
   love to feel special and acknowledged. Don't wait days to respond to your
   customers, or worse, not respond to them at all. If you're overwhelmed,
   you can hire a virtual assistant to respond to your clients' phone calls
   and emails.
4. Remember Their Special
   Occasions: Make a note of your clients'
   birthdays, anniversaries, kid's graduations, even pet's birthdays. A
   friend of mine, Kelly O'Neil, founder of the upcoming Mentor to the
   Millionaires Conference, tells the story of how her Mercedes Benz dealer
   sent a special birthday card to her puppies. This doggie birthday card
   cost the dealer only a few dollars, but it turned into a $68,000 sale.
   Kelly ended up buying another Mercedes Benz from the dealer who sent her
   the doggie birthday card.
5. Write Testimonials for Them: Send some love to your customers by writing
   testimonials about the virtues of their businesses and give them plenty of
   referrals.
6. Feature Them in Your
   Newsletters and Social Media:
   You can also give your customers some great visibility in your email
   marketing. Social media web sites such as Facebook and LinkedIn make it
   easy to recommend people and write testimonials for them.
7. Call and Thank Them When They
   Give You Referrals: When
   people give you great referrals, call them and thank them personally. They
   may even give you more referrals during your thank you conversation.

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I'd love to know what you think. Please feel free to give me your comments.

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