and carefree living. Coke was one of the first lifestyle brands, even
commissioning Norman Rockwell to do a collectible painting for one of
their ads. I loved posing with the polar bear because it was one of my
favorite holiday campaigns. I even have a Coca Cola polar bear magnet
on my refrigerator.
2. Don't Be Afraid to Raise Your Prices.
to 6 cents. There was an initial price resistance, but people paid it
because drinking a Coca Cola was an experience. Now most people don't
even think about how much they pay for a Coke.
3. Use Sponsorship.
with sports and lifestyle and helped them become a worldwide brand.
4. Go Big or Go Home.
biggest advertising blunders of all time. New Coke was quickly removed
from the market and the old formula became "Classic Coke". Sales
increased after that and their failure turned into a huge success.