Sponsors Support Tiger Woods to the Tune of $100 Million Dollars
Tiger Woods’ sponsors lined up to back him yesterday after the golfer’s
admission that he had committed “transgressions” against his wife, Elin Nordegren and his family.
Sponsors Include Nike, Gatorade and Gillette
Major brands including Nike, Gillette and Gatorade said that their sponsorship
deals, which net Woods about $100 million a year, remained unchanged.
Gillette said that it had no plans to change its marketing program.
Gillette is experienced at dealing with the blushes of its spokesmen. In 2004
the men’s grooming brand signed David Beckham to a three-year sponsorship
deal just days after stories about the footballer’s alleged affair with his
personal assistant Rebecca Loos.
Yesterday TLC Laser Eye Centers and NetJets, a private jet hire company, also
said that they continued to support Woods.
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