Social Media: What Does An Agency Owe A Client In Terms Of Content Transparency?
Blogs and Facebook and Twitter and YouTube and Flicker .. Oh My! The options for participating in social media are like the little, energizing bunny .. it keeps on going and going and going. Social media grows more complex by the nano second.
On the plus side: for the most part, the capital cost of these tools is free or at a very low cost. On the minus side: the price you pay for a social media program is in human capital and time. For an organization that runs lean and mean the execution of social media can be a challenge. Social media is a hungry beast that to succeed demands content.
Enter stage left – PR agencies, advertising agencies and social media consultants who are seizing an opportunity to carve a service niche from their time pressed, staff starved clients. Yes, girlfriend, the agencies are stepping in
and taking over the role and responsibilities of implementing social media initiatives.
But unlike an ad campaign or dropping a media release where no one really cares what name you use, social media is suppose to be different. Tweets and posts are suppose to be from the real people who are working for the brand .. just in case you might want to develop a real relationship. Keep in mind those who hold the conversation control the relationship.
There is a a buzz brewing that reminds me of the
controversy over ghost blogging. However, since on Facebook and often on Twitter
"no one knows your name" seems to be the acceptable norm,
2010 will see more. Is it good? Is it bad? Is it just fact of social media marketing life? Does it really matter? These are some of the questions that John Cass, PR Communications and I tossed about.
We thought it would be fun and an interesting exercise to collaborate on a post about the transparency of content writing and social media engagement for client social media channels. We're reaching out to people involved in social media and asking their opinions about the level of transparency owed to a a client when an agency is hired to write content for a blog, twitter account,
Facebook page, etc.
- What are the practices that you think should be
followed? Feel free to tell us if you have differences of opinions across
social media channels.
We'll collect responses through January 15th and then share the learnings by cross posting on John's blog and on Diva Marketing. Read John's introduction post on PR Communications.
Related posts:
- Social Media: What Does An Agency Owe A Client In Terms Of Content Transparency?
- Where Does ‘Transparency’ Fit In The New Social Media Marketing Model?
- Where Does ‘Transparency’ Fit In The New Social Media Marketing Model?
- Friday Fun: Top 10 Reasons Why Transparency In Social Media Is Over Rated
- Friday Fun: Top 10 Reasons Why Transparency In Social Media Is Over Rated