Social Media Follow The (Candy) Dots
Toss of a pink boa to Nancy Chorpenning, who inspired the title of my presentation on social media marketing for NAWBO Atlanta (National Association of Women Business Owners), and was an always awesome support as we developed this session. We felt “Follow The Dots” would be good way to frame the flow from strategy to tactics … however .. as is sometimes the case one dot led to something slightly different.
As I began building the deck (I often like to mix slides with conversation. People learn differently and PowerPoint offers a visual media.) candy dots ran through my mind. I thought it would be fun to include an image of candy dots to help illustrate the strategy trail. When I went to look for graphics I found what I remembered to be “candy dots” were actually called “candy buttons.” I decided to have a bit of fun and create the presentation and analogies around a candy theme.
The Same But Different: The candy names were different. The taste and texture were different. One candy was hard while the other was soft and chewy. However, they were both candy. They were both sort of round and colorful. Different but the same.
Using that as an introduction to the session led to an interesting discussion of how not all social media tactics serve the same purpose. That what is right for one organization may not be right for all organizations. Different. However, to succeed in social media all organizations must create a plan that integrates social media into their master marketing plan. Same.
Our Conversation Guide focused on 3 questions:
1. What exactly Is “Social Media?”
2. Is Social Media right for my business right now?
3. Which tools/channels/tactics should I begin with?
As promised to the wonderful women of NAWBO I’m happy to share the deck. Enjoy with some of your favorite childhood candy .. if you can’t have a little fun with your social media, why bother?
Social Media: Connecting The (Candy) Dots
View more documents from TobyBloomberg.
Related posts: