Web Business Woman

Radio is not
dead. In fact, it is alive and well.

Here are some ways to make radio work for you.

1. Find Radio
   Opportunities

   You can call the radio shows
   yourself, have someone else make the calls
   or hire a public relations company. You may be dealing with the show
   host or the
   producer. Remember that your initial phone conversation is like an
   audition. Talk
   with passion in your voice. According to Jill Lublin, our
   publicity speaker at Women's Small Business Expo, you should know
   compelling
   statistics about your topic, a problem most people have and how you are
   the
   answer to that problem.

2. Be Prepared

   Find out how
   long the interview will be and the demographics
   of the station. Have your radio introduction and some interview
   questions
   printed and ready to give to the radio host. In the interview, include
   your
   signature story. This story draws people into your talk and keeps them
   captivated. If you go to the radio studio, bring plenty of business
   cards and gifts because there may
   be sister stations in the same building that could also promote you. I
   bring copies of my
   book, Bags to Riches, for the radio host
   and the staff.

3. Track Your Results

   At
   the end of the interview, ask the host if you can give
   away something to the listeners. Then give out your web site and a free
   special
   report, chapter of your book or a gift. This way you can track who has
   been
   listening to your radio interview and capture the leads.

4. Let the World Know

   Don't
   just tell your mother about your radio interview. Get
   the word out to clients, prospective customers, social media fans,
   friends,
   family and colleagues. You can send out your media announcements to get
   speaking engagements, publishing opportunities and even more media.

Go to Source

Related posts:

1. Nobody Told Them "The Press Release is Dead."