Dawn Dishwashing Liquid Does Great Cause Marketing
I just bought Dawn dishwashing
liquid because of the photo of the cute little white seal on the bottle. They
are doing great packaging and phenomenal cause-related marketing. For every
bottle of Dawn, the company will give $1 to save wildlife.
Dawn dishwashing liquid is even
being used to clean the oil-soaked pelicans in the Gulf Coast.
Corporate
Sponsorship and Cause Marketing
People feel better when they are buying
from companies that give back to the community. I love this kind of social
responsibility. Dawn dishwashing liquid is a great example for other
corporations and something to look for in your corporate sponsors.
Related posts: