• I
  said I would tell my 5 year-old self to not be so concerned about what
  other people think.

• Don't be so shy and afraid of people.

• Be grateful. You're surrounded by family and friends who love you.

• Your life won't always be easy but the hard times will make you stronger.

• Know that you are destined to help other people achieve their greatness.

I'd love your comments

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She said that it was really hard for her to make outbound sales calls and she
only made one phone call per day.

Great Business and Sponsor Deals Started with a Phone Call

Tony Hsieh became the CEO of Zappos after the founder of the company introduced
himself with a phone call. Most of my sponsors including Fed Ex and IBM were
the result of cold calls.

Here are some tips to help you sell by telephone:

1. Call
   Your Raving Fans First. Call your satisfied customers for a dose of
   confidence. Take in all of the compliments, accolades and kind words they
   bestow upon you. You can also read your testimonials and fan mail before
   calling cold prospects.
2. Pretend
   You're Talking with Your Best Friend. Imagine that the
   person on the other end of the phone is your best friend who is always
   glad to hear from you. You can even look at your friend's photo while you're
   making the phone calls.
3. Think
   of Rejection as a Learning Experience. Most people avoid
   telephone sales because of the fear of rejection. With the right attitude
   and by paying close attention to what happens, each rejection becomes a
   learning experience. With proper fine-tuning, you'll soon find your calls
   being well received and you'll experience fewer rejections.
4. End on
   a Positive Phone Call. End on a positive call that
   results in a sale, a follow-up appointment or well-earned praise. This
   will give you a sense of well-being and victory.
5. Imagine
   the Best Outcome. Most people imagine the worst, being a pest instead
   of a welcomed guest. Keep your eye on the prize and envision landing a
   great corporate sponsor or making the big sale. See yourself celebrating,
   building your business and achieving your dreams.

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Reality shows illustrate powerful strategies for success in business. 

1. Focus on Your Uniqueness:
   Marcus Samuelson, winner of Top Chef Masters, was born in Ethiopia and
   raised in Sweden. For his final entrée, he cooked a traditional African
   sea urchin, a risky move, but it told his story, illustrated his unique
   point of view, and made him stand out from the other chefs.
2. 
    Be Teachable: Put
   together a stellar Success Team of coaches, colleagues and mentors. The
   most successful contestants on American Idol are the singers who listen to
   their vocal coaches and the judges.
3. Make Decisions Quickly:
   Reality shows force contestants to act on their choices. The highly
   successful business owners I interviewed for my book, Bags to Riches,
   had vivid visions, made decisions quickly and took action.
4. Spotlight Your Sponsors: I
   love to watch the masterful way that reality shows feature their sponsors.
   On Project Runway, they had the fashion designers go to the Saturn
   Showroom and make dresses out of car parts. On Dancing with the Stars,
   they have the Macy's Stars of Dance showcase. Give credit to the people
   and companies who make your dreams possible.
5. Give Back: 
   The new generation of reality shows focus on giving back. Oprah's foray
   into reality shows was the Big Give. Her contestants gave away money to
   deserving people and causes. The winner, Stephen Paletta, got $500,000 for
   himself and $500,000 to give away. Celebrity Apprentice and Top Chef
   Masters also have the contestants give back to their favorite charities.

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Dawn dishwashing liquid is even
being used to clean the oil-soaked pelicans in the Gulf Coast.

Corporate
Sponsorship and Cause Marketing

People feel better when they are buying
from companies that give back to the community. I love this kind of social
responsibility. Dawn dishwashing liquid is a great example for other
corporations and something to look for in your corporate sponsors.

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Shopping for pet products is easier than ever with more retail outlets and
selection. Pet-owning homes like mine stay cleaner with automatic,
self-flushing litter boxes, cleaning cloths for muddy paws and scented gel air
fresheners to keep rooms free of pet odors.

Check out my beautiful mother and daughter rescue cats, Sneakers and Carmella.
My husband and I refer to them as "the girls". They are members of
our family and we love spoiling them.

Pet Suppliers Are Great
for Corporate Sponsorships

Look for growing markets like pet supply companies to approach for corporate
sponsorships.

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