Archive for the ‘Wealthy Bag Lady’ Category

PostHeaderIcon Top 3 Lessons from Shark Tank

Shark Tank Crop

Shark Tank is a
great reality TV show where hopeful entrepreneurs seek financing for their
businesses. The business owners give up equity stake in their company to the
"sharks" who are venture capital investors.


There was the Leslie Haywood, a
stay-at-home mom, who invented Grill Charms. The charms are placed on meats so
that backyard grillers can keep track of who wanted a rare, well-done or spicy
piece of chicken. The sharks actually fought over who could make a deal with
her company. She ended up taking $50,000 for a 25% stake in her fledgling
enterprise.

Here are the top 3 lessons from Shark
Tank:

  1. It's about Them, Not about You

    When
    approaching potential investors or sponsors, most people talk incessantly
    about their business, but don't tell the financier the benefits of working
    with their company. You'll be more successful with investors and sponsors if
    you can show them brilliant solutions and compelling benefits.

  2. Have a Plan

    You should have a plan for your company, your book, speaking, events,
    projects or your charity. Be prepared to answer questions about your demographics,
    financials, projections, branding and marketing.

  3. Show Your Passion

    Sponsors and investors have been swayed by the passion of the person who
    built the company. Create a great presentation and put amazing people on
    your team. Have a compelling story and make an emotional connection with
    your sponsors and clients.
    ______________________________________

By watching Shark Tank, you get a keen
insight into the way that investors and sponsors think.

 

I'm assigning the show as required viewing
for my clients in the Fast Track Sponsor Coaching program and my students in
the Attracting Corporate Sponsors Teleclass.

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PostHeaderIcon Top 3 Ways to Take Risks

Top 3 Ways to Take Risks The multi-millionaires that I interviewed for my book, Bags to Riches, believe in smart risk taking.

Here are their top 3 strategies:

  1. Calculate the Downside and Upside

  2. When
    you get training for skills that will improve your business, such as
    sales and marketing, the downside is that you need to invest time and money, but
    the upside is that you'll grow your business exponentially.

  3. Think of the Long Term Rewards
    The
    decisions you make now will affect the next 12-18 months of your
    business. Don't just look at the short term. Think about your rewards
    for the long term..

  4. Don't Listen to the Dream Stealers
    Most
    people
    will tell you not to take risks, but their thoughts are guided
    by emotion and worst-case scenarios. Instead of taking advice from
    these people, get mentored by people who are successful and want to
    play big.

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PostHeaderIcon Check Out Speaker Magazine

Speaker Magazine Sponsor Article 2010 I'm featured in this month's Speaker Magazine, published by the National Speakers Association (NSA).

Check
out my article called, "And Now a Word from Our Sponsors". It's about
how to increase your revenue, credibility and clients with corporate
sponsors.
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PostHeaderIcon You’re Fired. Now You’re a Star on Ice

Scott Hamilton, founder of Stars on Ice

In 1986, Scott Hamilton was fired
from the Ice Capades. He was told that male figure skaters don't attract big
crowds. He thought, "Why don't I create my own ice show?"

 

The first Stars on Ice tour
started in five cities. Now it tours in fifty-five cities.

 

Now Scott Hamilton is one of the
most popular and successful skaters in the world. He was inducted into the
United States Olympic Hall of Fame and he still performs to cheering crowds.

 

Stars on Ice has become one of
the most successful, beautiful and innovative ice shows in the world.

 

Sponsors

 

Stars on Ice is also a great
example of sponsorship. The skating tour has been sponsored by Discover Card,
Target, and Smuckers.

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PostHeaderIcon I Made the List: 101 Women Bloggers to Watch in 2010

Woman Blogger to Watch Drum roll please…

I made the list of WE Magazine's 101 Women Bloggers to Watch in 2010.

I'm so honored to be the one to give advice on business and sponsor success.

It's such an honor to be included with such great and inspiring women.

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PostHeaderIcon 3 Trends for 2010

  1. Subaru Share the Love Cause-Related Marketing
  2. People
    feel good about buying from companies that give back to the community.
    Cause-related marketing is all about how companies are giving to charities.

    The
    recent Subaru Share the Love event had car purchasers choose one of 5 charities
    including ASPCA, Habitat for Humanity, Meals on Wheels, National Wildlife
    Federation and the Boys and Girls Clubs. Now you can buy anything from cookies
    to cars and feel good about it.

  3. Conversations vs Advertising

    To be successful, businesses need to have
    two-way conversations as opposed to doing one-way advertising. Businesses need to champion collaboration
    instead of an "us and them" mentality.

    Just check out Zappos as a
    great example of being customer-centric. They listen to customers and foster an
    atmosphere of transparency. With collaboration, you'll also attract great
    people. Zappos is also one of the most desirable companies to work for and it
    attracts top talent.

  4. Sponsors Funding Real People

    With the recent implosion of the Tiger Woods
    brand, corporate sponsors will be thinking differently about where they put their sponsor
    dollars. Instead of mega-celebrities, sponsors will be giving more money to
    real people like you with strong core values.

    Make no mistake about it. We are entering the age of over-deliver. Your sponsorship proposal needs to be a Win-Win-Win
    for everyone. Companies need to do marketing and sponsorship represents great
    opportunity for you.

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PostHeaderIcon 30th Anniversary of the Best Business Book Ever

Woman of SubstanceWhat's the Best Business Book Ever?

Surprise, It's a Novel: A Woman of Substance by Barbara Taylor Bradford

When I read this book, I was young and impressionable, working in a showroom at the Pacific Design Center in Los Angeles. I had dreams of starting my own business, but didn't know how.

Emma Harte was a poor uneducated servant girl who was left pregnant at 15. Despite the odds against her, she became a billionaire business owner. Her story inspired me to take risks in my own life and go for my dreams despite the obstacles.

I know it's not the typical business book in everybody's library, but the Emma's story is so captivating that I put it on the top of my business book list.

I celebrate the 30th anniversary of a rich tale that inspired me and countless women to live their passionate lives and do it bravely.

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PostHeaderIcon Tribute to Jim Rohn

LindaH_JimRohnMe and Jim Rohn at Women's Small Business Expo in 2005


Jim Rohn, the America's Business Philosopher, died on December 5, 2009. I had him as my keynote speaker at Women's Small Business Expo in 2005.

He was wise, funny, and full of amazing knowledge. The women business owners hung on his every word and couldn't wait to get their books signed and have their photos taken with him.


His teachings have had a huge impact on my life and I wanted to share some of my favorite quotes from Jim Rohn:


“Formal
education will make you a living; self-education will make you a fortune.”

 



“If you
don't design your own life plan, chances are you'll fall into someone else's
plan. And guess what they have planned for you? Not much.”

 


“Success is
not to be pursued; it is to be attracted by the person you become.”

Jim Rohn inspired so many people and I was honored to have him speak at Women's Small Business Expo. He will be deeply missed.


 

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PostHeaderIcon Sponsors Support Tiger Woods to the Tune of $100 Million Dollars

Tiger_wife360_652786s Tiger Woods’ sponsors lined up to back him yesterday after the golfer’s
admission that he had committed “transgressions” against his wife,
Elin Nordegren and his family.

Sponsors Include Nike, Gatorade and Gillette

Major brands including Nike, Gillette and Gatorade said that their sponsorship
deals, which net Woods about $100 million a year, remained unchanged.

Gillette said that it had no plans to change its marketing program.


Gillette is experienced at dealing with the blushes of its spokesmen. In 2004
the men’s grooming brand signed David Beckham to a three-year sponsorship
deal just days after stories about the footballer’s alleged affair with his
personal assistant Rebecca Loos.

Yesterday TLC Laser Eye Centers and NetJets, a private jet hire company, also
said that they continued to support Woods.

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PostHeaderIcon Top 5 Marketing Lessons from Coca Cola

  • 5 Marketing Lessons from Coca Cola 

  • While I was in Atlanta, I stopped by the World of Coca Cola and found some great marketing lessons to share with you.
  • 1. Create a Strong Brand.
  • Coca Cola is associated with fun, youth, beauty,
    and carefree living. Coke was one of the first lifestyle brands, even
    commissioning Norman Rockwell to do a collectible painting for one of
    their ads. I loved posing with the polar bear because it was one of my
    favorite holiday campaigns. I even have a Coca Cola polar bear magnet
    on my refrigerator.
  • 2. Don't Be Afraid to Raise Your Prices.

  • In 1886 the price of Coca Cola was only 5 cents. In 1946 it was raised
    to 6 cents. There was an initial price resistance, but people paid it
    because drinking a Coca Cola was an experience. Now most people don't
    even think about how much they pay for a Coke.
  • 3. Use Sponsorship.

  • Coke sponsored the Olympics since 1928. It reinforced their association
    with sports and lifestyle and helped them become a worldwide brand.
  • 4. Go Big or Go Home.

  • Coca Cola started with one product and grew to over 450 brands. They were one of the first companies to go global.

  • 5. Turn Your Failures Around.

  • New Coke was introduced in 1985 and it's remembered as one of the
    biggest advertising blunders of all time. New Coke was quickly removed
    from the market and the old formula became "Classic Coke". Sales
    increased after that and their failure turned into a huge success.

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