Archive for the ‘In Women we Trust’ Category
Co-created Ready-to-Wear that’s Good-to-Wear
We are all co-creators in this green market movement–we are the designers, the Sr. Buyers, the sellers, the consumer buyers, and the writers of sustainable textiles; a multi-billion dollar industry with global impact.
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The Bigger Question is Why Wasn’t This Done Sooner?
Women in leadership positions are the business and climate change agents we need.
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Changing the World and Picking up $100,000
Congratulations to all the recipients of this year’s Heinz Awards; each received $100,000 to further their work. The foundation also directs a grant-making program that is active in a wide range of issues, principally those concerning women’s health and environment, health care costs and coverage, as well as pensions and retirement security.
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Is Compassion Linked to Cash?
Will we be less compassionate of each each other when we earn more money? A study by researchers at University of California, Berkley call it the Scrooge Effect: Lead researcher for the study, Dr. Paul Piff, has an interesting interpretation of the findings. He suggests that compassion is a survival tactic; a tactic that only the lower class needs to cultivate as a means of maintaining their community. Then, when hard times happen, lower class folks have each other to lean on until conditions improve. When we no longer need each other for mutual survival, emergency baby-sitting, shared housing, food……
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A Reality Show, by Women for Women
Women-only meetings and the convergence of our networks are altering culture from the inside of business.
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Women Count with Susan Bulkeley Butler
It is both ironic and a privilege that I would have the opportunity to review Women Count: a Guide to Changing the World by Susan Bulkeley Butler and attend Jill’s Konrath’s Sales Shebang meeting in Chicago in the same week. Women Count is a book that’s part women’s history lesson and part "let’s get to work," inspiration. Younger women will be stunned at what we seasoned types have literally worked through these past decades. Those of us on the far end of the work-life-cycle, with scars of self-preservation to prove it, will appreciate the reminder of how far we have…
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Why Great Teachers Quit
America’s educational system is falling behind the rest of the world, Katy Farber tells us how we can keep the best teachers who can help to turn that trend around.
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Women as Trust-o-Meters: Does Your Message Pass the Test?
In a study of male and female responses to the BP message, you’ll see a dramatic difference in what women feel positively about and what they DON’T. Thank you to Neuromarketing for bringing this to our attention. ‘The reactions charted on the screen are Innerscope’s tracking of viewer engagement as determined by heart rate, sweat, and other biometric measures. Low levels, the firm says, indicate low viewer engagement and/or a negative reaction. ‘
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DeVita Does Dickless Marketing, Can You?
On Monday, Yvonne DiVita, LipSticking Queen and publisher of In Women We Trust, (the book) will be speaking on our favorite topic – Marketing to Women by Women. Be sure to listen into the program hosted by Simple Truths for Women Entrepreneurs. Yvonne will be joining others as she reveals what she’s learned about this market-moving culture that has gone from "trend" to "mainline-never-to-turn-back-fact" on MONDAY, July 19th at 3:00 p.m. (PST) Yvonne caught my eye years ago when she wrote "Dickless Marketing," what’s not to love about someone who isn’t afraid to be so cheeky? She is a pioneer…
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