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Archive for the ‘In Women we Trust’ Category

It is both ironic and a privilege that I would have the opportunity to review Women Count: a Guide to Changing the World by Susan Bulkeley Butler and attend Jill’s Konrath’s Sales Shebang meeting in Chicago in the same week. Women Count is a book that’s part women’s history lesson and part "let’s get to work," inspiration. Younger women will be stunned at what we seasoned types have literally worked through these past decades. Those of us on the far end of the work-life-cycle, with scars of self-preservation to prove it, will appreciate the reminder of how far we have…
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America’s educational system is falling behind the rest of the world, Katy Farber tells us how we can keep the best teachers who can help to turn that trend around.
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In a study of male and female responses to the BP message, you’ll see a dramatic difference in what women feel positively about and what they DON’T. Thank you to Neuromarketing for bringing this to our attention. ‘The reactions charted on the screen are Innerscope’s tracking of viewer engagement as determined by heart rate, sweat, and other biometric measures. Low levels, the firm says, indicate low viewer engagement and/or a negative reaction. ‘
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On Monday, Yvonne DiVita, LipSticking Queen and publisher of In Women We Trust, (the book) will be speaking on our favorite topic – Marketing to Women by Women. Be sure to listen into the program hosted by Simple Truths for Women Entrepreneurs. Yvonne will be joining others as she reveals what she’s learned about this market-moving culture that has gone from "trend" to "mainline-never-to-turn-back-fact" on MONDAY, July 19th at 3:00 p.m. (PST) Yvonne caught my eye years ago when she wrote "Dickless Marketing," what’s not to love about someone who isn’t afraid to be so cheeky? She is a pioneer…
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Wouldn’t it be great if your teenager could graduate from High School and be able to earn $18-$20 an hour immediately? Thanks to Anne Younglove and her colleagues, they can. Anne championed the idea of turning a typical business training program for solar panel installation into curriculum for high school students — the kids not only graduate from high school, but they have a job waiting, if they want it. Is it working? So far Back Bay High has an outstanding 97% attendance rate of which 99% of the students graduate and was named a model school for the state…
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Beth at Fake Plastic Fish asked us to capture a typical day and how we face our green challenges. It was a more difficult assignment than I thought and showed the power of being mindful of what’s in me, on me or around me… . 5:45 / no need for an alarm clock, the sparrows outside of my window wake me up. . 6:00 hit the shower (with low-water shower), tried out the Green Natura soap we from the Sustainable Brands conference last week. I really like the face scrub and can feel the difference on my skin. Organic coffee…
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Friend and big company sales expert, Jill Konrath has done it again, she has a top sales book on Amazon along with Linda Richardson and Andrea Walz. Jill is dead on with SNAP Selling, I’ve pitched thousands over the past 35 years; those on the other side of the desk were making snap decisions long before the Internet shorten their attention span even further. I can’t wait to read her book, Jill always delivers fresh approaches that work in today’s environment. I’m going to take advantage of the download freebies here as well. Congrats. Go Girls! #1 SNAP Selling, Jill…
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Standing women and acts of social change.
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Next stop Fullerton, watch your step… Diane asked us to write on transportation for this month’s Green Mom Carnival. Perfect timing, this morning, I’m riding the train into LA and that gives me an hour of productive computer time in and out. After the initial craziness of figuring out schedules and drop off points, it’s become a mindless exercise. Buena Park, please use handrails when walking about… I’ve been in LA for seven years and until six months ago I never knew that the Metrolink to downtown existed just a mile from my home. I heard the whistle in the…
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Lynn Tilton puts her money where her mouth is – LOTS of money – about $7 billion give or take a million. I never heard of her until last week, and this week I can’t get her words or her mission out of my mind. Here she is on EconoWatch in 2008 at $5 billion and 30 companies, today she has 70 billion invested in her Patriarch Partners group in companies from helicopters to Spiegel Catalog. Lynn is focused on saving good companies with a solid structure, who may have lost their way, from being chopped up and sold in…
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