Bubble, bubble, toil and trouble as mom’s create their own tipping point for change
When you start asking moms to promote products that other moms and organizations find troubling and maybe even toxic, you can expect a backlash of conversation. That’s what happened last week when Johnson and Johnson launched a contest Big Bubbin Stars, with the best video of kids having fun in a bubble bath. The winner gets $10,000. You didn’t have to buy the J&J products and yet, wouldn’t you? It’s $10,000 afterall, and it seems fun and safe enough. The troubling part for many moms was that it promoted the use of products that contained dubious chemistry that over time…
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