Are Women Thinking Big Enough
Why
Aren't More Women Running Million Dollar Businesses?
Susan Wilson Solovic, author of The Girls' Guide to Building a
Million-Dollar Business, was the keynote speaker at Women's Small
Business
Expo a few years ago.
Solovic
posed the question, "Why aren't more women running
million-dollar businesses?" Her answer was, "Not thinking big
enough."
I totally agree and so does Sharon Hadary in her recent article in
the Wall Street Journal.
Hadary notes that women have been launching businesses at twice the rate
of men, and their growth rates of employment and
revenue have outpaced the economy.
But despite all this progress, on average, women-owned businesses
are still smaller than their male counterparts. Although the gap has
narrowed, women-owned firms are still only 27% of the average of
male-owned
businesses.
Think Bigger
make a vow to change things starting now. Don't assume that you won't
get financing, corporate sponsors, access to government contracts, or
big accounts.
- Invest in yourself and your business
- Hire
professionals - Form success teams
- Create compelling
marketing - Establish yourself as the expert in your industry
- Become
a sales superstar - Embrace change and take more risks
Look
at your pricing and think about raising your rates. That's
right. I said raising your rates, even in a challenging economy. People
will always pay for quality, service and value.
Let's get more
women into the Million Dollar Club.
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