3 Trends for 2010
Cause-Related Marketing
- Conversations vs Advertising
To be successful, businesses need to have
two-way conversations as opposed to doing one-way advertising. Businesses need to champion collaboration
instead of an "us and them" mentality.Just check out Zappos as a
great example of being customer-centric. They listen to customers and foster an
atmosphere of transparency. With collaboration, you'll also attract great
people. Zappos is also one of the most desirable companies to work for and it
attracts top talent. - Sponsors Funding Real People
With the recent implosion of the Tiger Woods
brand, corporate sponsors will be thinking differently about where they put their sponsor
dollars. Instead of mega-celebrities, sponsors will be giving more money to
real people like you with strong core values.Make no mistake about it. We are entering the age of over-deliver. Your sponsorship proposal needs to be a Win-Win-Win
for everyone. Companies need to do marketing and sponsorship represents great
opportunity for you.
People
feel good about buying from companies that give back to the community.
Cause-related marketing is all about how companies are giving to charities.
The
recent Subaru Share the Love event had car purchasers choose one of 5 charities
including ASPCA, Habitat for Humanity, Meals on Wheels, National Wildlife
Federation and the Boys and Girls Clubs. Now you can buy anything from cookies
to cars and feel good about it.
Related posts: