Web Business Woman

If you haven’t met Sandra Heinzelmann, you’re missing out on some outstanding business advice and coaching. I don’t say this lightly – she comes highly recommended by my own client and author, Dr. Susan L. Reid. So says, Dr. Reid, “A power-shot of inner wisdom that will catapult your success!”

There is no doubt that we all need a catapult, today. I’m watching CNN drone on and on about Barnie Madoff and his 150 years in jail (somehow, while his victims are happy about that, I find it ridiculous, why don’t they just say, “For the rest of your life.”?) It’s a joy, then, to turn my attention to Sandra and her 7 Secrets. 

Sandra was kind enough to send me her book about a year ago. This was one book I looked forward to, but in the haste of many other projects, the 7 Secrets of Happy and Successful Life Directors got misplaced, until recently. Maybe it’s Fate – because this is the most important time of my life, and of yours. Today…right now…as you read this post. It’s the most important time of your life because it’s time to be accountable…and to stand up and make the things you’ve always wanted to happen, happen.

Sandra Heinzelmann can help you. She’s taken the idea of “creating your lifetime movie” by showing you how to use “genre, script, cast, light, tone, balance and your Director’s Cut” to move forward and achieve results.

It isn’t just about results, though. Sandra isn’t just about results. We hear that buzz word all the time and it’s lost its effectiveness, IMHO. Truth is – it’s about YOU…and Sandra is about You. I’m so impressed with her approach and the way she uses words – to paint that picture that is uniquely yours (or mine)…with active ways to overcome outer-directedness, by tapping into your inner director. After all, Sandra directs her life - from a place of expertise as she is a former TV director.

Someone once told me that the best thing an entrepreneur can do is understand that you are the CEO of your life – and that stuck with me for a long time. But, with Sandra, I’m learning that I can be the Director of my life! How much more exciting is that? I can direct my actions, even my thoughts, and learn how to be powerful – something I maintain women are, by default.

And yet, I forget sometimes that we don’t use always that power for ourselves – instead we direct it at our family (for their happiness), at our friends (for their benefit), at our colleagues and co-workers (for their use)… gradually weakening ourselves.

Let Sandra teach you how, first by reading her book, 7 Secrets of Happy and Successful Life Directors, the better to learn those 7 secrets (rather than having me tell them to you) and then, by allowing Sandra to coach you out of those negative thoughts being thrown at you by news anchors or well-meaning friends and family. Direct your own life. It’s a journey you need to take, now… in preparation for all the happiness to come.

Enjoy.

Once again we have major media announcing the obvious: according to this article, “Moms Wield Powerful Influence Online” over at eMarketing & Commerce, “Moms have become a force to be reckoned with online.”

No offense to the author, Joe Keenan, but… really, now, what planet have you been living on? MOMS have always been a force to be reckoned with and they’ve been a growing force online for over five years (I mean, really now – isn’t that what I wrote in my book, Dickless Marketing? Yes, it is!)

 It isn’t merely “Moms” that are powerful online. It’s women, in general. I like to say we’re all Moms of a sort – some of us are Moms of a Golden Retriever, or a beautiful mixed breed dog, or a purriful cat, or an alligator, I don’t know. Some of us are Moms by default – sisters that take care of our nieces and nephews – when our siblings need a weekend off. Some of us are Moms who ache for children of our own but, in that absence, mother everyone around us – at work, at the gym, at the grocery store.

Women are Moms at the core…we organize the kids and Dad for church on Sunday (are you getting deja vu…because I’ve said this all before; why don’t the major media sites pay attention?), we gather our girlfriends together for coffee klatches where we try on jewelry or lingerie or make-up, and we take care of our parents, when they need it. In short, we walk the dog, vacuum the pool, get the car serviced, and anything else that needs doing… regardless of our title – none of what we do for the economy requires us to be Moms, the way the advertisers consider us ‘moms’.

The article cites Wal-Mart’s Elevenmoms group (please, I find Walmart so painful to shop at; just this week I went to one here in Erie, CO and I will never go back!), as well as General Mills’ MyBlogSpark, which sounds interesting to me – I’ll hop over and check it out after I finish this post. They missed the Mommy bloggers here, and here…but okay, the point of the matter is – it isn’t MOMS…it’s WOMEN! I love TwitterMoms, and the Blogher Moms, and all Moms…I AM A MOM! But, before I was a Mom, I was a woman!

So, to the women out there who do all the things cited in that article, congrats, the world is taking notice. To brands and major media, if you really want to reach this market, stop running surveys and asking questions and just communicate with us! We’d LOVE to talk to you! Visit us where we hang out and join the conversation. THEN…you can ask us how to pitch us better.

Hint: find our niche. Don’t reach out to us in large groups – reach out to the small groups, who are connected to the large groups. That’s called Word of Mouth and we’re fabulous at it!